Conversation Class.
Marketing Material & Brand Design Development
The St. Cloud State Intensive English Center at Saint Cloud State University offers a large variety of services and classes to its students who need help in developing their English language abilities.
With an increase in students needing a class Focused on developing all 4 aspects of reading, writing, speaking, and comprehension at Saint Cloud State University The Intensive English Center created a new course, “Communication Class” to accommodate the growing needs.
OBJECTIVES
CLIENT OVERVIEW
CLIENT
St. Cloud State University Intensive English Center
ROLE
Graphic Designer & Marketing Consultant
LOCATION
Saint Cloud, MN
Develop a brand style for the “Communication Class.”
Increase awareness of the new class
Help begin the process of creating a digital brand for the class.
Develop digital & print media to market the class.
My Approach
Research - Communicate - Design
With an increase in students needing a class Focused on developing all 4 aspects of reading, writing, speaking, I wanted to research the elements and design that would make for a good brand identity. Looking at things such as color, Typography, and design I wanted this to be something that caught the eye of passing students.
After doing my research I presented the client with my ideas for using bright pastel colors to catch the eye of students while also using text boxes to indicate that this was a class about speaking and reading similar to that of a comic book.
With After getting the go ahead on my ideas and research i began creating a flyer, business card, digital ad, and a poster that could all be used by the Intensive English Center to advertise the start of the new class.